SignalScore is a free, 8-dimension GTM effectiveness assessment. In 48 hours, you'll see exactly where your messaging converts and where it's leaking pipeline.
Built on research from Kahneman & Tversky, Cialdini, Gartner/CEB, and the Baymard Institute.
Submit your URL. Get your scores. Decide if you want the full diagnosis.
Enter your website and email below. We run your homepage through the SignalScore framework: 8 dimensions of buyer psychology, messaging, and conversion architecture.
Free · No payment requiredWithin 48 hours, you receive your SignalScore: a visual scorecard showing how you rate on each dimension, color-coded by severity. You'll see exactly where you're strong and where you're exposed.
Free · Delivered to your inboxWant to know why you scored what you scored? The GTM Effectiveness Analysis breaks down every dimension with evidence, research citations, benchmark comparisons, and your top 3 priorities to fix.
$249 · Full report with actionable fixesWe score real SaaS companies every week. See where they land.
Suggest a SaaS company and we'll run their SignalScore.
Your product might be great. But your homepage is the first thing buyers see. And most SaaS sites fail the tests that actually predict conversion.
of B2B deals end in no decision. Not a competitor win. Buyer paralysis. Your homepage is either resolving that paralysis or reinforcing it.
Gartner / CEB ResearchLosses are felt twice as strongly as equivalent gains. If your messaging doesn't frame the cost of doing nothing, you're ignoring the most powerful lever in buyer psychology.
Kahneman & Tversky, Prospect TheoryThat's how long a buyer takes to form their first impression. If your value prop isn't clear in that window, nothing below the fold matters.
BJ Fogg, Stanford Web Credibility ResearchEach dimension is grounded in peer-reviewed research. Together, they measure whether your homepage converts or just exists.
Can a first-time visitor understand what you do and why it matters in 5 seconds?
Does your page tell a story? Or throw disconnected claims at the visitor?
Are you speaking to the buyer's job-to-be-done? Or just listing features?
Does the page make doing nothing feel dangerous? Or let the status quo win?
Are you actively removing reasons not to buy? Guarantees, proof, low-friction trials?
Is your proof specific and strategic? Or generic logos and vague testimonials?
Can a buyer comparing you to alternatives see why you're different?
Are your CTAs, forms, and pathways optimized? Or is the buyer left to figure it out?
The SignalScore tells you where you stand. The GTM Effectiveness Analysis tells you why, and what to fix first.
Always free
One-time
For teams ready to rebuild the narrative
Every dimension maps to peer-reviewed behavioral economics, sales psychology, or conversion science. No vibes. No best practices from blog posts.
Nobel Prize-winning Prospect Theory. Loss aversion, framing effects, and how messaging shapes buyer decisions.
230+ peer-reviewed publications on persuasion. Social proof, specificity, and credibility dynamics.
B2B buyer journey research. Decision paralysis, consensus-building, and why 40-60% of deals end in no-decision.
Jobs To Be Done theory from Harvard Business School. Why customers hire products and what they're really buying.
200,000+ hours of UX research. Conversion architecture, form design, and micro-interaction optimization.
Positioning theory and category strategy. How to own a space in the buyer's mind against established competitors.
Submit your URL and email. Your scorecard lands in 48 hours. No payment. No commitment.
Free scorecard delivered via email. If you want the full diagnosis with findings, citations, and prioritized fixes, you can upgrade for $249 after you see your scores.