SignalScore is a free, 8-dimension GTM effectiveness assessment. In minutes, you'll see exactly where your messaging converts and where it's leaking pipeline.
Built on research from Kahneman & Tversky, Cialdini, Gartner/CEB, and the Baymard Institute.
From a free scorecard to competitive intelligence. Here's exactly what each tier delivers.
The headline attempts to communicate breadth but lacks the specificity that triggers immediate comprehension. A first-time visitor would struggle to understand what specific problem is solved and for whom within the critical 5-second window.
Replace the current generic headline with a specific, outcome-oriented value proposition that passes the 5-second clarity test. Lead with the buyer's pain, not the product category.
| Dimension | Close | Pipedrive | HubSpot |
|---|---|---|---|
| Value Prop Clarity | 78 | 72 | 58 |
| Message Hierarchy | 75 | 58 | 62 |
| Customer-Centricity | 80 | 65 | 48 |
| Stakes / Inaction | 48 | 38 | 35 |
| Social Proof | 85 | 82 | 81 |
| Differentiation | 58 | 45 | 52 |
Stakes & Cost of Inaction — All three CRM leaders score below 50 on loss framing. No one is making buyers feel the cost of not switching. Wide-open positioning opportunity.
We score real SaaS companies every week. See where they land.
The SignalScore tells you where you stand. The full analysis tells you why. The competitive report shows you how to win.
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Submit your URL. Get your scores. Decide if you want the full diagnosis.
Enter your website below. We run it through the SignalScore framework: 8 dimensions of buyer psychology, messaging, and conversion architecture.
Free · No paymentWithin minutes, you receive your SignalScore: a visual scorecard showing how you rate on each dimension, color-coded by severity.
Delivered to your inboxUpgrade to the full analysis for research-backed findings and fixes, or the competitive report to see how you stack up against rivals.
$299 or $749If you don't know your weak dimensions, you're spending on messaging that doesn't convert.
Each dimension is grounded in peer-reviewed research. Together, they measure whether your homepage converts or just exists.
Can a first-time visitor understand what you do and why it matters in 5 seconds?
Does your page tell a story? Or throw disconnected claims at the visitor?
Are you speaking to the buyer's job-to-be-done? Or just listing features?
Does the page make doing nothing feel dangerous? Or let the status quo win?
Are you actively removing reasons not to buy? Guarantees, proof, low-friction trials?
Is your proof specific and strategic? Or generic logos and vague testimonials?
Can a buyer comparing you to alternatives see why you're different?
Are your CTAs, forms, and pathways optimized? Or is the buyer left to figure it out?
Every dimension maps to peer-reviewed behavioral economics, sales psychology, or conversion science. No vibes. No best practices from blog posts.
of B2B deals end in no decision. Not a competitor win. Buyer paralysis.
Gartner / CEB ResearchLosses are felt twice as strongly as equivalent gains. Loss framing is the most powerful lever in buyer psychology.
Kahneman & Tversky, Prospect TheoryThat's how long a buyer takes to form their first impression. If your value prop isn't clear, nothing below the fold matters.
BJ Fogg, Stanford Web Credibility ResearchNobel Prize-winning Prospect Theory. Loss aversion, framing effects, and how messaging shapes buyer decisions.
230+ peer-reviewed publications on persuasion. Social proof, specificity, and credibility dynamics.
B2B buyer journey research. Decision paralysis, consensus-building, and why 40-60% of deals end in no-decision.
Jobs To Be Done theory from Harvard Business School. Why customers hire products and what they're really buying.
200,000+ hours of UX research. Conversion architecture, form design, and micro-interaction optimization.
Positioning theory and category strategy. How to own a space in the buyer's mind against established competitors.
Submit your URL and email. Your scorecard lands in minutes. No payment. No commitment.
Free scorecard delivered via email. If you want the full diagnosis with findings, citations, and prioritized fixes, you can upgrade for $299 after you see your scores.
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