Scored against behavioral psychology research from Kahneman, Cialdini, Gartner/CEB, and the Baymard Institute. Results in minutes.
That's how much additional annual revenue a mid-market SaaS company leaves on the table from a single percentage point improvement in homepage conversion. At 20,000 monthly visitors and a $25K ACV, the math is straightforward. The fix starts with knowing your score.
Your competitors aren't losing deals because their product is better. They're winning because their homepage communicates better.
Real scores. Published teardowns. See where they fall short. Read the teardowns →
SignalScore's methodology comes from 25 years of building, scaling, and advising B2B companies - not from a marketing textbook.
Chad Bockius has led GTM at companies like Bazaarvoice, Socialware and CarStory - raising $78M+ in venture capital and driving real revenue outcomes. The same principles behind those results power every SignalScore dimension.
See the full track record →From a free scorecard to competitive intelligence. Here's exactly what each tier delivers.
The headline attempts to communicate breadth but lacks the specificity that triggers immediate comprehension. A first-time visitor would struggle to understand what specific problem is solved and for whom within the critical 5-second window.
Replace the current generic headline with a specific, outcome-oriented value proposition that passes the 5-second clarity test. Lead with the buyer's pain, not the product category.
| Dimension | Close | Pipedrive | HubSpot |
|---|---|---|---|
| 5-Sec Verdict | 78 | 72 | 58 |
| Story Arc | 75 | 58 | 62 |
| Mirror Test | 80 | 65 | 48 |
| Status Quo Tax | 48 | 38 | 35 |
| Proof Stack | 85 | 82 | 81 |
| Logo Test | 58 | 45 | 52 |
The Status Quo Tax — All three CRM leaders score below 50 on loss framing. No one is making buyers feel the cost of not switching. Wide-open positioning opportunity.
Most tools measure SEO, load time, and mobile responsiveness. SignalScore is the only tool that measures your messaging, positioning, and buyer psychology across 8 research-backed dimensions.
e.g., HubSpot
Score SEO, page speed, and mobile. Useful for technical health, but they don't touch your messaging, positioning, or buyer psychology. Different problem.
Generic AI reviews
Surface-level tips scraped from blog posts. No research backing, no scoring framework, no benchmark data to compare against.
$5-15K, 4-6 weeks
Subjective opinions vary by consultant. No standardized framework, no benchmark data, and no way to track progress over time.
Grounded in Kahneman, Cialdini, and Gartner research. Tested on real B2B SaaS homepages, from Series A to public. Free in minutes, not weeks.
The SignalScore tells you where you stand. The full analysis tells you why. The competitive report shows you how to win.
Always free
One-time
One-time
Submit your URL. Get your scores. Decide if you want the full diagnosis.
Enter your website below. We run it through the SignalScore framework: 8 dimensions of buyer psychology, messaging, and conversion architecture.
Free · No paymentWithin minutes, you receive your SignalScore: a visual scorecard showing how you rate on each dimension, color-coded by severity.
Delivered to your inboxUpgrade to the full analysis for research-backed findings and fixes, or the competitive report to see how you stack up against rivals.
$299 or $749You're already losing deals on your homepage. The question is where.
Every dimension maps to peer-reviewed behavioral economics, sales psychology, or conversion science. No vibes. No best practices from blog posts.
of B2B deals end in no decision. Not a competitor win. Buyer paralysis.
Gartner / CEB ResearchLosses are felt twice as strongly as equivalent gains. Loss framing is the most powerful lever in buyer psychology.
Kahneman & Tversky, Prospect TheoryThat's how long a buyer takes to form their first impression. If your value prop isn't clear, nothing below the fold matters.
BJ Fogg, Stanford Web Credibility ResearchCan a first-time visitor understand what you do and why it matters in 5 seconds?
BJ Fogg, StanfordDoes your page tell a story? Or throw disconnected claims at the visitor?
Nielsen Norman GroupAre you speaking to the buyer's job-to-be-done? Or just listing features?
Clayton Christensen, HBSDoes the page make doing nothing feel dangerous? Or let the status quo win?
Kahneman & TverskyAre you actively removing reasons not to buy? Guarantees, proof, low-friction trials?
Gartner / CEBIs your proof specific and strategic? Or generic logos and vague testimonials?
Robert CialdiniCan a buyer comparing you to alternatives see why you're different?
Ries & TroutAre your CTAs, forms, and pathways optimized? Or is the buyer left to figure it out?
Baymard InstituteSubmit your URL and email. Your scorecard lands in minutes. No payment. No commitment.
Free scorecard delivered via email. If you want the full diagnosis with findings, citations, and prioritized fixes, you can upgrade for $299 after you see your scores.
Tell us who to analyze. Enter your company URL and your competitors' URLs below.